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Are you a talented rapper? Are you a fire spitting, bar-bending, master of word play who spends his or her time collecting freestyle championship titles over the weekend and yet you can't pay rent? Well we've got news for you. Believe it or not "Street Cred" doesn't pay bills!!

Most of us, especially males between 20 and 40 grew up on hiphop, so it's totally understandable when we hold a certain loyalty towards it, especially the traditional type that was common in our time.
But look at it this way, we all liked cassette tapes once right? They were home to some of our favourite songs and albums. But would you honestly sell cassette tapes in this day and age? Of course not! It's not a viable business. Here's an even more interesting question: are people who sell music via CDs, iTunes and Spotify, sellouts? What am I getting at? Apparently, people who still make rap music like the 90's are the "real" and the people who've conformed to the transitions that music has made in recent years are "fakes" and "sellouts".


"But would you honestly sell cassette tapes in this day and age?" 

In all honesty making certain types of music in this day and age is as good as opening a cassette tape store. It's a bad "business decision" and unless you are doing music for any other reasons than business or financial return you should probably continue making "classics". Just don't come back complaining about how music isn't making any money for you or get bitter when other "undeserving" artists make more money than you.

We all thought Soulja Boy was a silly kid when we first heard his music style. But it quickly got popular - why? Because a significant number of people loved it - whether you agree with them on not. In fact Soulja Boy has made more money in his career than some "real rappers" have; in fact if you read this article here, the Boy is most likely about to get his first Grammy. (Nas is still Grammy-less)

If you do learn anything from this article, let it be this: all the artists who ever made money (whether Michael Jackson or Jay-Z) didn't do so because they made good music. No. They made money because the generation that was alive when they made the music found the music appealing - appealing enough to buy it or attend a music concert where it was being performed. Don't be caught up making music for a generation that is long dead and non-existent. Make music that your generation connects to. Observe any successful artist whose had a career that spanned more than two decades; their music in one decade doesn't sound as it did in the previous.


"Don't be caught up making music for a generation that is long dead and non-existent."

And lastly: there's nothing wrong with making music that sells. It makes you no less of an artist, if anything it makes you a better business person.


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